Pssst! That's Lesley in the brown dress, chatting to visiting press... Thanks Sara for the photo!
Oh happy day! The news is out: yesterday, a press meet was held at the soon-to-be Bemz offices on Odengatan 22 in Stockholm, Sweden. Any of you following us on Facebook will know that there was something special to be launched in conjunction within this new location.
With today's social media firmly entrenched, communication is instantaneous and the leap from secret to press took about a nanosecond. The secret is no more: Bemz will be opening the first ever Inspiration Store!
What's an Inspiration Store you ask? It's a place to get ideas, advice and, like it says on the tin, inspiration. Many of our customers have told us that they get stuck at the final stages of the buying process. They can't decide on a fabric, or feel daunted by making a choice online for such a large piece of furniture as a sofa, or are unsure of how the fabric color will work with the rest of the decor in the room in question. Sound familiar?
Have no fear, the Bemz Inspiration Store is here. The goal is not to sell products but rather deepen our relationship with you, the customer. We all need a little hand-holding at times and this gives you the opportunity to drop in, see the products first hand, get advice and ideas from our experts as well as have your questions answered. The Inspiration Store will not sell sofa covers but we can happily help you place an order.
There are a few fun activities in line with this launch (official opening is Dec 3), as well as some proper pictures to come. Watch this space!
Congratulations! It looks beautiful. I must pay a visit when I'm in Stockholm.
Posted by: Yvonne | November 18, 2009 at 03:40 PM
Yes absolutely Yvonne! We would love to have you. And thank you for the compliment! [Christie at Bemz]
Posted by: Rohit | November 18, 2009 at 03:44 PM