At Bemz, we’re all about personalisation and regularly feature fab Design-It-Yourself tips we come across for inspiration. This time around we’re featuring the new Ikea catalogue, chock full of super ideas. What’s more, this year’s catalogue is literally alive, with Ikea taking inspiration one interactive step further!
Us die-hard Ikea fans can now revel in additional features through an interactive “extra content” symbol on many pages, which brings the page to life, unlocking films, interactive experiences, photo galleries and more.
One example is page 75 of the catalogue, featuring the Tarva chest draws. Clicking on the blue "extra content" button on the top right hand of the page takes to you a photo gallery of fun ways to tag up this this rather plain Jane piece of furniture into unique statement piece.
All you need is a bit of paint and your own special brand of creativity.