There's something exciting happening today at Bemz: the Inspiration Store is closed for business as we are hosting a by invitation only press event and spilling the beans on some pretty exciting and cutting edge news. Bemz has created yet another unique and exclusive look for slipcovers for Ikea furniture. Today's press announcement is that we are adding a completely new look to the Loose Fit range: an Urban inspired loose fitting slipcover made from 100% washed linen.
Originally launched as a Shabby Chic-inspired style in May of last year, these new 100% washed linen slipcovers are an extension of the Loose Fit collection.
The Loose Fit - Urban look is characterized by an edgier, more metropolitan influence in contrast to his kinder rural counterpart. The look is taken from the latest in interior design trends: subdued and elegantly worn with a sophisticated, slightly looser fit. Seams are purposely apparent, with every aspect of the cover cut and sewn by hand with extreme precision.
"The Loose Fit collection allows us to transform an IKEA sofa using both colour and form in an exciting way. It will be great to see how our customers adopt this new urban look and make it their own", says Lesley Pennington, CEO and founder of Bemz.
Both the Urban and Country Loose Fit collections are manufactured using an exclusive linen from Belgium, a country with a centuries-old tradition of flax cultivation and processing. The fabric, Rosendal Pure Washed Linen, is pre-washed to give it a beautifully soft and vintage-like look, and comes in Absolute White, Soft White, Unbleached, Medium Grey, Sage Brown and Lavender.
Loose Fit - Urban covers will be available from early 2012 for a selection of models within the Karlanda, Karlstad, Klippan, Henriksdal, Nils, Klappsta and Kivik furniture ranges and as bedskirts.
Just beautiful!!
Posted by: Jan | November 22, 2011 at 02:10 PM
It looks so good..It also looks tidy..And where those urban covers were available for you..Please update me with the details..Thank you..
Posted by: Diamond Core Drill | November 23, 2011 at 10:12 AM
Thank you!
Posted by: Christie at Bemz | November 23, 2011 at 02:55 PM
Did you read my mind?! This is just what I've been waiting for! thank you!
Posted by: Kathryn | November 23, 2011 at 05:06 PM
This is an absolute dream come true... but may I make a request? As someone on an Ikea budget, I would love, love, love if you could make these covers available in a linen-cotton blend as well as in Belgian linen. I realize the results might not be as stunning, but at least they'd be within my grasp! Unemployment sucks. It really does.
Posted by: rosenatti | December 02, 2011 at 07:03 AM
Aw Rosenatti! Unemployment sucks on so many levels. I'm sad for you : (
I have passed your feedback on to the powers that be at Bemz. Keep your fingers crossed! Also, have you signed up for our newsletter? Sometimes we have promos that may just help you out.
Thanks!
Christie
Posted by: Christie at Bemz | December 10, 2011 at 07:30 PM
Kathryn! I am _so_ glad you like them!! You only have a little while longer to wait. Early 2012 - what a great way to start the new year!
Stay tuned :))
Christie
Posted by: Christie at Bemz | December 10, 2011 at 07:36 PM
Is the Karlanda series available in the US?
Also, when will loose fit urban be available for purchase in US?
Thanks!
Posted by: deborah | January 09, 2012 at 03:47 AM
Hi Deborah!
Thanks for checking in. I checked the US Ikea site and there does not seem to be the Karlanda series there but they do have the very similar Karlstad:
http://www.ikea.com/us/en/catalog/categories/series/11086/
Check it out using the link above.
We do not have a definitive launch date yet for the Loose Fit Urban covers but stay tuned. It should be in the coming months. Follow us on Facebook or sign up for our newsletter on bemz.com and you will be kept up-to-date.
Christie
Posted by: Christie at Bemz | January 11, 2012 at 02:36 PM