There's something exciting happening today at Bemz: the Inspiration Store is closed for business as we are hosting a by invitation only press event and spilling the beans on some pretty exciting and cutting edge news. Bemz has created yet another unique and exclusive look for slipcovers for Ikea furniture. Today's press announcement is that we are adding a completely new look to the Loose Fit range: an Urban inspired loose fitting slipcover made from 100% washed linen.
The Loose Fit - Urban look is characterized by an edgier, more metropolitan influence in contrast to his kinder rural counterpart. The look is taken from the latest in interior design trends: subdued and elegantly worn with a sophisticated, slightly looser fit. Seams are purposely apparent, with every aspect of the cover cut and sewn by hand with extreme precision.
"The Loose Fit collection allows us to transform an IKEA sofa using both colour and form in an exciting way. It will be great to see how our customers adopt this new urban look and make it their own", says Lesley Pennington, CEO and founder of Bemz.
Both the Urban and Country Loose Fit collections are manufactured using an exclusive linen from Belgium, a country with a centuries-old tradition of flax cultivation and processing. The fabric, Rosendal Pure Washed Linen, is pre-washed to give it a beautifully soft and vintage-like look, and comes in Absolute White, Soft White, Unbleached, Medium Grey, Sage Brown and Lavender.
Loose Fit - Urban covers will be available from early 2012 for a selection of models within the Karlanda, Karlstad, Klippan, Henriksdal, Nils, Klappsta and Kivik furniture ranges and as bedskirts.