Why not? Whether we like to admit it or not, we are all drawn to that blue and yellow Swedish giant. Plus, as we are virtually piggybacking off this amazing home retailer, we really need to take our hats off to them.
IKEA the book talks about how this home retailer went from a one man show selling furniture off the back of a truck to one of the most recognised home retailers on a global scale in less than 50 years.
It also presents the designers who are behind the many successes at IKEA.
I once saw an episode of a television series called megafactories where they looked at the manufacturing process for IKEA sofas. It was very insightful. This book also explores the manufacturing processes from concept to execution, and discusses just how the pieces are engineered to come together so easily in consumers' homes.
This excerpt says: One of the pioneering child-friendly efforts was the Klippan sofa. Suddenly children were allowed on what used to be considered a parents-only sofa. The living room's most expensive piece of furniture, constantly exposed to chocolate stains and spilled milk, caught up making "stricter" parents less fearful about their furniture.
This is exactly why Bemz came into being - all our slipcovers are machine washable, child- and family-friendly. However, we are giving you one thing IKEA can't: at Bemz, thanks to our 180 strong collection of fabrics, you can give your sofa, chair or even bed your own unique look, one that won't be repeated in homes throughout the world.
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