There's something exciting happening today at Bemz: the Inspiration Store is shut and it's by invitation only for the press because we've got some pretty big news. Bemz is adding a completely new look to their range: a Shabby Chic-inspired slipcover made from 100% washed linen.
This versatile rustic-chic style, popular for home interiors, is now available in slipcovers for Ikea furniture for the first time - exclusively from Bemz. Taking its cues from the provincial feel of rural French interiors combined with the comfort and intimacy of ’English rose’ country homes, Loose Fit - Country is the optimal combination, embracing a looser fit as well as 100% linen textiles.
"This is a very exciting step for us. Aside from the fact that we absolutely love these new fabrics and the beautiful Loose Fit – Country slipcovers, we are also taking our product range to a whole new level thereby further developing our own, individual look." (Lesley Pennington, CEO and founder of Bemz).
These new slipcovers are manufactured using an exclusive linen from Belgium, a country with a centuries-old tradition of flax cultivation and processing. The fabric, a new addition to the Bemz collection, is pre-washed to give it that soft, beautiful, vintage-like, wrinkled look. The new range of 100% linen fabrics, called Rosendal Pure Washed Linen, will be available in Absolute White, Unbleached, Sage Brown and Medium Grey.
Loose Fit - Country will initially be available for the most popular Ikea models: the Ektorp, Tomelilla and Nikkala ranges, as well as the Henriksdal dining-room chairs though the fabrics from Rosendal Pure Washed Linen range will be available as the standard made-to-measure style for all Bemz products. The Loose Fit - Country covers and Rosendal Pure Washed Linen fabrics are available to order from bemz.com starting Tuesday, May 25th.