We are on the brink of launching a new Lifestyle at Bemz and I asked Katarina and Lisbeth if they could share some pictures from the photo-shoot, a "behind the scenes" look if you will. The shoot took place on a beautiful island called Gotland, off the eastern coast of Sweden, pictured above.
The whole aim of our Lifestyles is to help you make choices, to take some of the edge off the decision making process, provide inspiration and ideas, to give you an idea of how a style may work in your home.
There's no need to pigeon-hole yourself into one style though. It's really important to think about which styles reflect your different moods or different locations. For example, you may elect to have a really urban sleek look for your living-room, somewhat reminiscent of the Downtown Lifestyle, but choose a softer more relaxing Lifestyle such as Swedish Grace for your bedroom. The two Lifestyles share the desire for clean lines and understated tones but communicate a different feel for each room.
Despite these clean lines you may want to go large for children's rooms or a family room, taking inspiration and ideas from our Playground Lifestyle or opt for a more eclectic, lived-in feeling as seen in Bohemian Chic.
Those of you who are lucky enough to have a holiday retreat may choose to decorate this second home completely differently. Perhaps you will choose its setting as the foundation for your decor choices, such as Archipelago for a beach house or Country Romance for a summer cottage.
These are of course only examples. Some of us long for contrast and choose to go with a style like Country Romance smack dab in the middle of the pulsing city in order to establish it as a retreat from the concrete jungle, or jazz up the urban look with a little Bohemian Chic.
Whatever your style, whatever look you are after, Bemz aims to help get you there. That is one of the reasons we are launching another Lifestyle later in the week. Some of the images used in this post may give you an inkling of what this new Lifestyle is about. We hope it will open up a new set of possibilities for us all!
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