We knew we weren't alone when we started talking about a return to a simpler, more basic way of life. This concern was born not only out of the present global financial crisis - with all the doom and gloom being spouted we can't help but feel the need to tighten our belts! - but more importantly, out of one of our greater concerns, a concern that will not change with onset of a new economic tide: the environment. Over and over again, we found these discussions to be heralded by our peers and so Simple Life was born.
Inspired by nature, this latest addition to the Bemz Lifestyles is for people searching for a return to a simple, basic way of life that embraces re-using, recycling and combining new and old items to create a personal living space that reflects this concern.
Cues for the lifestyle have been taken from the environment with a predominance of natural colors, like stone white and sand beige reminiscent of the windswept beaches of Sweden's darling Gotland, and the grey white foam of the incoming waves from its surrounding Baltic sea.
These colors have been interpreted by Bemz as natural textiles in neutral tones: Ash Brown, Cloud Grey, and Soft White, to name a few. Spot on for some hot trends we've been seeing in 2009. Good for the environment and good for the psyche - there is something tranquil and rejuvenating about this lifestyle. I feel my stresses melting away looking at these pictures.
Along with the reduce-reuse-recycle mantra for the environment, we also want to be kinder to it. Although our cottons and linens are sustainable and biodegradable, we want to take it a step further: Bemz is going to launch a line of new organic cotton products in an unbleached beige tone. This, the first in a series of upcoming organic textiles designed exclusively for Bemz, will be available from the 1st of May.