Helena Karjalainen runs the Swedish blog room & serve, focused on design and travel. We asked Helena to be a judge in our My home, my way: Bemz competition as her blog is full of beautiful ideas and pictures. More importantly though, because she really captures Scandinavian trends and taste which is a big part of what drives us at Bemz.
Here's what Helena had to say:
Where are you from and where are you living now?
I was born in Helsinki, Finland. I now live in Eskilstuna, Sweden.
Favorite toy as a child?
A rag-doll that was as big as me. One day I dipped her in the bath and my rag-doll was no more.
A night in on the sofa with good wine and a DVD, or clubbing with friends at the latest hot spot in town?
Oh, absolutely a DVD and red wine.
Occupation?
I work as an Information Officer (PR manager) for an institution that monitors energy markets in Sweden. Aspirations for your blog?
I have a really good day job doing what I was trained to do. I took up blogging as a hobby, one I really enjoy. Who knows? I am certainly open to suggestions!
Favorite designer or design piece?
I don't have one. The world is so full of beauty that I have not yet focused on one particular style or type of work.
Urban minimalist or country romance?
A minimalist romantic in that case.
Favorite brand?
YSL skin care line.
Latest download to your MP3?
A Swedish band called Weeping Willows.
Best Christmas gift ever?
I was extremely pleased with an impressive silver bracelet I was given from a boyfriend once.
Helena describes herself as a bit of a shop-a-holic, she loves the sales especially when she gets her hands on a great find, and saves money! She remains discriminating although her motto is "If they can knock enough off the price, I'll manage to squeeze it into my home."
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