Celebration of light - part II

Form and function are at the heart of all Scandinavian design – that much we all know. But Swedish design is speckled with all that is "Midsummer" according to our in-house designer Katarina: light, nature and water all feature prominently in varying degrees.

"Being able to escape to the countryside and surround yourself in nature, preferably by the edge of the sea, is almost a basic necessity for Swedes. It is part of a rejuvenation process, a back-to-basics approach, putting much needed physical and mental distance between you and the strain of everyday city life. It provides perspective and space. And this is reflected in our decorating choices, in the colors, patterns and fabrics we choose. Much of Swedish style takes clues from nature with a bit of a romantic edge."

"If you look through the Bemz Lifestyles, you'll see there features a lot more countryside / romantic designs than the sharper urban ones. Gustavian flowers for example, our modern interpretation of traditional 18th Century Swedish florals really captures traditional Swedish style, as does the whole of the Country Romance Lifestyle."

Country Romance is defined as a modern interpretation of a delightful past: elegant and romantic, graceful without being overly sweet. White in all its shades dominates but it thoughtfully blended with pale pastels, gentle florals and checks.

"Archipelago, with its fresh stripes, solids and natural colors, is a more modern example of how Swedish design captures all that has to do with summer, sunshine and the sea. And natural fabrics are a must: beautiful cottons and crisp linens."

Archipelago is characterized as everything that is great with Swedish summer: the long, bright summer evenings, lazy days daydreaming in a hammock, refreshing dips in the sea and the sweet sound of white sails gently flapping against a bright blue sky.

Swedes believe if you surround yourself with beautiful things, entertain the eyes, you’ll feed the mind. We could all learn from that.

Comments

[desiree]

i think the Swedish got it all right!